A pre-launch page (coming soon page) is a landing page published before a product, service, or event is available, typically featuring a countdown timer and email capture. Pre-launch pages with countdown timers serve dual purposes: they build anticipation among early visitors and capture email addresses for launch-day communication. The countdown provides a concrete date that transforms "coming soon" from vague to exciting, while the email capture converts that excitement into a reachable audience. Why Pre-Launch Page Matters: Understanding pre-launch page is essential for anyone working with countdown timers. What should a pre-launch page include? A compelling headline, countdown timer, brief description of what's coming, email capture form, and social sharing buttons. How early should I launch a pre-launch page? 2-6 weeks before launch gives enough time to build an audience without losing momentum.
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